Privacy Policy
Last Updated: January 2026
hickorydickorydockflowers.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using hickorydickorydockflowers.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, telephone number, and postal address when you voluntarily submit contact forms or sign up for newsletters.
- Technical Data: Internet Protocol (IP) address, browser type and version, operating system, referral source, and pages visited.
- Cookies: Persistent and session-based cookies to enhance your user experience and track affiliate referrals.
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and links followed.
- Device Data: Device identifiers, mobile device information, and hardware model.
How We Use Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the site to:
- Conduct analytics and understand user behaviour on our website.
- Track affiliate conversions and referrals to Betfred and other gambling operators.
- Improve our website functionality, content, and user experience.
- Send promotional emails and marketing communications (with your consent).
- Respond to your inquiries and provide customer support.
- Comply with legal obligations and detect fraudulent activity.
- Create aggregated, de-identified data for business analysis.
Cookie Policy
Our website uses cookies to enhance your browsing experience and track affiliate performance. Cookies are small files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track website performance and user behaviour (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to Betfred and partner operators to calculate commissions.
- Marketing Cookies: Used to deliver targeted advertisements and measure campaign effectiveness.
Cookie Opt-Out Options:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may impair website functionality. You may also opt out of analytics cookies using Google Analytics' opt-out browser add-on.
Third-Party Links
Our website contains affiliate links to Betfred, other gambling operators, and third-party websites. We are not responsible for the privacy practices, security measures, or content of these external sites. When you click on affiliate links and visit third-party websites, you are subject to their respective privacy policies and terms of service.
We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging with their services.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Receive your data in a structured, commonly-used format.
- Right to Object: Object to processing for direct marketing or other specified purposes.
- Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing.
To exercise any of these rights, please contact us at the email address provided below. We will respond to requests within 30 days of receipt.
For US Residents: If you are a US resident, you may have rights under applicable state privacy laws (e.g., California Consumer Privacy Act). We comply with GDPR as our primary standard but acknowledge such requirements where applicable.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Specifically:
- Contact Information: Retained until you request deletion or opt out of communications.
- Analytics Data: Retained for up to 26 months.
- Affiliate Tracking Cookies: Retained in accordance with affiliate program requirements and applicable law (typically 90 days).
- Legal/Compliance Data: Retained as required by UK law, typically for 6 years.
When data is no longer required, we will securely delete or anonymize it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@hickorydickorydockflowers.co.uk
Website: hickorydickorydockflowers.co.uk
We will make every effort to resolve your concerns promptly. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection (www.ico.org.uk).
This Privacy Policy is effective as of January 2026 and may be updated periodically. We encourage you to review this policy regularly for any changes.